IT STANDS FOR THE QUESTION TOO MANY PLEOPLE AVOID:
WHY?
Y IS NOT JUST THE FIRST LETTER OF MY NAME.
Why am I doing this?
Why does it feel off—even when it looks right?
Why do I feel disconnected from something I used to care about?
These are the questions that bring you back to yourself.
YANA
marketing native with love for human potential
I work with thinkers, leaders, and high performers who’ve hit the quiet wall.
They’re functioning, succeeding—and secretly circling.
Not broken. But blocked.
And done pretending.
This isn’t soft coaching.
It’s a mirror.
Sharp. Honest. Necessary.


Elegance Simplicity Depth
Building personalities, not brands. Transitioned into mentor and life coach. Reflecting modern elegance.
Reflecting modern elegance simplicity
Using contrasts of black and white. Houndstooth or checkered prints for modern elegance.
Black and white contrasts
Houndstooth and checkered prints for modern elegance and simplicity.
Reflecting modern elegance and simplicity with black and white contrasts.
Modern elegance with contrasts
reflections from the other side
These aren’t testimonials.
They’re reflections—fragments of what happens when people finally meet themselves.
Yana helped me to identify areas to grow, challenged me (in a good way) and provided invaluable guidance, support and advice throughout my journey. She helped me strike a harmonious balance between my career and personal aspirations and values.
Mariia Voronkova


Brno, Czech republic
Yana's has a great approach, listening skills, she challenges and asks the right questions to dig deeper and make you reflect.


Denitsa Kostova
Sofia, Bulgaria
★★★★★
★★★★★
what’s your why?
If you're ready to explore it- or bring it back into focus- send a message.
No pressure. No scripts. Just a starting point.
I’ll meet you where you are.